Understand
Consider user needs, content pathways and the different ways visitors discover programs, resources and support.
Rewire Trauma Therapy
UX/UI · Digital Experience · Kajabi
Case Study · 02
Designing a calmer digital journey around healing.
A human-centered digital experience bringing together UX/UI, Kajabi and email communication into a clearer journey for clients and practitioners.
Explore case study
00 — Overview
Rewire Trauma Therapy needed to make a complex and deeply personal subject feel easier to understand, navigate and act on across its digital experience.
Role
UX/UI Design
Digital Experience
Email Marketing
Platforms
Responsive Website
Kajabi
Email
Focus
User Journeys
Content Discovery
Conversion
01 — The Challenge
Complex needs. Clearer pathways.
The challenge was to make a broad range of trauma-focused resources feel approachable, understandable and easy to navigate.
Visitors could arrive with very different goals — exploring programs, looking for support around a specific concern, taking a trauma-informed quiz or accessing resources for themselves or their clients. The experience needed to provide clear routes through that content without adding unnecessary complexity.
02 — Finding the Right Path
Designing around what people need.
Rather than expecting visitors to understand the structure of the platform, the experience creates pathways around the reason they arrived.
Goal-oriented choices help people move toward relevant programs and resources using language that reflects their needs.
Content discovery
Need-based navigation
03 — Responsive Experience
Designed for discovery. Across every screen.
Mobile experiences were designed to keep programs, quizzes and content pathways clear and approachable on smaller screens.
01
Program discovery
02
Trauma-informed quizzes
04 — Conversion & Communication
Connecting the experience beyond the website.
The digital journey extended beyond content discovery, connecting website interactions with Kajabi and ongoing email communication.
02
Turning interaction into an ongoing journey.
Subscription and lead-capture touchpoints created a bridge between the website experience and continued communication, supporting a more connected journey beyond the initial visit.
01
Clear conversion points
02
Kajabi integration
03
Email communication
05 — Visual Language
Building a softer visual language.
Rewire's visual language needed to support a serious subject without making the digital experience feel clinical or intimidating.
01
Brand Expression
Approachable by design.
Soft blues, warm accents, organic illustration and generous space create a more approachable environment while maintaining clear hierarchy across content, navigation and calls to action.
Visual identity
Rewire Trauma Therapy
02
Design principles
01
Clarity
Clear hierarchy and focused content pathways help visitors understand their options and move through the experience without unnecessary complexity.
02
Approachability
Organic illustration, softer colour and accessible language help create an experience that feels human rather than institutional.
03
Consistency
Repeated visual patterns across programs, quizzes, navigation and conversion points create continuity throughout the wider digital journey.
06 — Role & Contribution
Connecting design across the journey.
My role spanned UX/UI design, digital experience and email marketing, helping create greater consistency across Rewire's customer-facing touchpoints.
Design
Develop responsive UX/UI solutions that bring clarity, hierarchy and consistency to the digital experience.
Connect
Create continuity between the website, Kajabi experiences and conversion touchpoints across the customer journey.
Communicate
Support ongoing engagement through email marketing aligned with the wider Rewire digital experience.
07 — Outcome
One more connected digital journey.
The work brought greater consistency across content discovery, responsive experiences, conversion touchpoints and ongoing communication — creating a clearer journey across Rewire's wider digital experience.