Structure
Organise complex agricultural content and digital resources into clearer information structures and user pathways.
MANSTRAT
UX/UI · Digital Product · Web Design
Case Study · 03
Turning agricultural knowledge into digital experience.
Designing digital platforms that transformed complex agricultural information into accessible tools and resources for people working in the field.
Explore case study
00 — Overview
Manstrat Agricultural Intelligence Solutions used digital technology to make specialist agricultural knowledge more accessible to advisors, practitioners and farmers.
Role
Web & UX/UI Design
Team Leadership
Digital Marketing
Platforms
Corporate Website
Extension Suite Online
Mobile Experience
Focus
Information Architecture
Agricultural Content
Digital Communication
01 — The Challenge
Complex knowledge. Practical access.
Agricultural information can be extensive, technical and difficult to navigate when users need practical answers.
The challenge was to organise specialist knowledge into a digital experience that made information easier to discover and use across topics such as crops, animals, weather, agricultural tools and regional resources.
02 — Structuring the Knowledge
One platform. A connected knowledge system.
Extension Suite Online brought multiple areas of agricultural information together within a single digital environment.
Clear information centres gave users direct routes into subjects such as plants, animals, economics, GIS, extension services, weather, tools and regional information.
Extension Suite Online
Agricultural information architecture
03 — Information in the Field
Agricultural information. Where it's needed.
The mobile experience extended Extension Suite Online beyond the desktop, giving users access to agricultural information, weather and crop resources on smaller screens.
01
Weather & updates
02
Crop information
04 — Digital Presence
Connecting products with the wider brand.
Manstrat's digital presence extended beyond Extension Suite Online, connecting its agricultural expertise, services and information resources through a broader web experience.
02
Bringing specialist information into the wider experience.
Dedicated content such as Climate Watch provided another route into Manstrat's agricultural information, connecting specialist resources with the organisation's broader digital presence.
Climate Watch
Agricultural information
05 — Designing for Clarity
Making complexity easier to navigate.
The design challenge was not simply presenting more information. It was creating structure, hierarchy and consistency across a growing agricultural knowledge system.
01
Information Design
Structure before decoration.
Clear categories, repeated interface patterns and focused content areas helped organise specialist agricultural information into a more understandable digital experience.
Digital product
Extension Suite Online
02
Design principles
01
Hierarchy
Information was grouped into clear subject areas so users could move from broad agricultural topics toward more specific resources.
02
Accessibility
Responsive layouts helped make agricultural information available across desktop and smaller-screen experiences without losing the underlying content structure.
03
Consistency
Repeated navigation, content and interface patterns created continuity across different areas of the wider digital ecosystem.
06 — Role & Contribution
Designing beyond the interface.
My role combined web and UX/UI design with team leadership and digital marketing, contributing to both Manstrat's digital products and its wider online presence.
Design
Design web and responsive interfaces across Manstrat's public-facing website and agricultural information products.
Lead
Coordinate design and digital work across projects while maintaining consistency between content, interface and brand communication.
Grow
Support the wider digital presence through SEO, Google Ads, social media and supporting marketing communication.
07 — Outcome
From specialist knowledge to digital experience.
The work brought agricultural information, digital products and Manstrat's wider online presence into a more connected experience — creating clearer ways to discover, navigate and access specialist agricultural knowledge.